Tourism Strategy That Builds Bookings.
No Teams. No Drag. Powered by AI.
For $1M–$25M tour operators and DMOs tired of bloated agencies and slow consultants. I deliver CMO-level clarity, built solo, shipped fast, and designed to scale.
I’m Steve Chapman. I’ve led global brand strategy, built and sold a consulting firm — then spent 10 years on the sidelines, thanks to a non-compete. So I did what strategists usually don’t: I built a #1-ranked walking tour company from scratch. No team. No funding. Just clarity, voice, and execution.
Now I work solo — combining big-brand playbooks with AI-driven speed — to help tour operators, DMOs, boutique hotels, and experience brands grow faster, without the usual noise.
No decks. No bloated retainers. Just strategy that drives bookings and builds brand momentum.
What You'll Receive
⚡ Rapid 2–3 day turnaround — delivered as a clear, actionable PDF
🎯 See exactly how your homepage & booking flow compare to industry benchmarks
📊 Grades, insights, and targeted recommendations — not a generic checklist
🧭 Optional next steps included, only if you choose
🚀 Powered by AI models trained specifically for tourism and activity operators
This isn’t theory. These are real strategies, field-tested inside actual tourism brands — with results you can measure, not just admire.
How AI Becomes the Force Multiplier
AI doesn’t replace strategy — it accelerates it.
Trained to find what most marketers miss, guided by 20+ years inside real tourism businesses.
Not content automation. Not theory. This is how ChapmanGroup.ai sees growth problems others miss — and fixes them fast.
Why most agencies waste your time — from someone who built one. No email. No fluff.
Built for Tour Brands That Move Fast and Skip the Noise
I work with $1M–$25M tour operators, DMOs, attractions, and boutique hotels who want to grow smarter — not add more meetings, agencies, or headcount.
If you're the one making the calls — and you actually care if it works — you're in the right place.
No noise. No bloat. Just clear strategy that drives bookings and builds your brand.
Smarter than any agency report we’ve ever paid for.
— DMO partner
🧭 Adventure Tour Brands
“We’re done with OTAs. We need direct bookings.”
🏛️ Tourism Bureaus & DMO's
“We need a message that moves people — and proves ROI.”
🏨 Boutique Hotel Groups
“We’ve outgrown DIY marketing — but agencies slow us down.”
🏺 Attractions or Museums
“Our story is powerful. But our marketing doesn’t show it — or sell it.”
Strategy That Moves.
No Teams. No Lag. No Excuses.
Tourism brands don’t have quarters to waste. You need bookings up, funnels tight, and brand clarity locked — this season.
I’m not a freelancer. I’m not an agency.
I’m your growth architect — with two decades of strategy work, a top-ranked tour company I built from scratch, and AI systems built to cut drag and ship fast.
No fluff. No layers. No wasted motion.
Just strategy that hits — fast, focused, and built to scale.
✅ Strategic Clarity
Tourism-specific growth strategy — built from experience, not theory.
⚡ AI-Speed Strategy Development
Faster insights, smarter messaging, and better decisions — without delays.
🗺️ A Roadmap That Works
Custom growth plans your team can actually run — no fluff, no hand-holding needed.
Curious where you’re losing bookings? 👉 [Booking Clarity Report]
What’s Costing You Bookings — And How to Stop It Fast
The Booking Clarity Report (Free Preview Version of $2,500 Engagement)
A streamlined, insight-rich teardown of your website and booking flow — built to show you what’s leaking revenue and how I work.
It’s a fast, zero-fluff preview of the full $2,500 audit — designed to surface real, fixable issues within 2–3 days. Choose email or a quick call — no pitch, no pressure.
Delivered in 2–3 days. Free. Your choice: email or quick call.
✅ What You’ll Get
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🔍 Homepage + booking path teardown
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🧠 Compared to top tourism UX + strategy standards
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🚫 Fixable friction points clearly flagged
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📄 5-6 insights — practical, prioritized, no fluff
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🤖 Built using my proprietary AI audit workflow
📬 Delivered as actionable PDF, followed by your choice of a no-pressure call or email recap.
($250 value)
What You Get –
The Tourism Growth Blueprint
A tactical, custom strategy system — designed to fix what’s broken, scale what works, and leave your team with assets that drive bookings long after I’m gone.
🔹 FOUNDATION
🧠 Audience Insight - Understand exactly who books, when, and why
📢 Brand Positioning - Cut through the sea of sameness with a voice that actually lands
💰 Offer Design - Package, price, and upsell for margin, not mess
🔹CONVERT MORE & KEEP MORE
🔗 Direct Booking Strategy – Reduce OTA drag and grow owned revenue
🔁 Funnel Rebuild - Strip friction, fix flow, convert more browsers
📬 Email & CRM - Automate retention, referrals, and return visits
📊 Growth Dashboard - Track what matters, ignore what doesn’t
🔹 CONTENT & CONNECTION
🗓️ Content Strategy – Build an AI-powered content engine that drives action
📱 Social + Visuals – Create scroll-stoppers that sell, not just “engage”
⭐ Reputation & Reviews – Systemize your 5-star flywheel and own the trust game
🔹 SCALING & SUPPORT
🤝 Partnerships – Turn locals, DMOs, and alliances into booking channels
🗓️ Seasonality Planner – Match messaging to momentum — high and low
📂 Team Handoff – Leave with plug-and-play assets your team can run without me
These weren’t pulled from theory — they were field-tested, booked out, and battle-proven.
Peak Season Doesn’t Wait. Neither Should You.
Tourism doesn’t run on good intentions — it runs on action. Fast, focused, seasonal.
If your funnel isn’t tuned now, you’re already behind.
Most agencies take quarters.
I take weeks.
Most consultants sell slides.
I built a #1-ranked tour brand, scaled travel media, and built the systems behind real bookings — from scratch.
Now I use AI to turn strategy into execution faster than teams can meet about it.
If you’re sitting on potential, let’s turn it into bookings — before the season passes you by.
You don’t need another agency.
You need the blueprint they can’t give you.
Strategy-only. Built for operators, not overhead.
📊 Proven Results:
157% lead growth • 32% YoY revenue increase • 62% increase in direct bookings
Flat Fees. No Retainers. Built for Tourism ROI.
Most agencies charge more because they’re slow and bloated.
Most consultants charge more because they travel.
I don’t do either.
I’ve built top-ranked tour brands and trained AI systems to cut waste and deliver speed.
I know where tourism businesses leak revenue — and I fix it.
Fast. Clean. No fluff.
This isn’t cheap. But it’s far less expensive than wasting another season.
Essentials
$8,500
💼For tourism brands that need clarity and fast funnel fixes.
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Brand positioning that actually converts— with a focus on direct bookings
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Booking funnel teardown: page-by-page friction fixes
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Quick-win messaging and upsell strategy
🟢 Ideal for: First-time clients or time-sensitive pivots
🧠 Deliverable: A founder-ready roadmap that removes guesswork and drives action
Growth Engine
$16,000
🚀 For operators ready to scale direct bookings and reduce OTA reliance.
Includes everything in Essentials, plus:
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Offer redesign — price, package, and position with clarity
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Email & content engine powered by AI and lifecycle mapping
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CRM-ready content strategy to boost retention and upsell
⭐ Most popular tier — designed for efficient scaling
🚀 Deliverable: Execution-ready system with clean handoff to your team
Market Dominator
$28,000
🏆 For tourism leaders ready to operationalize marketing at scale.
Includes everything in Growth Engine, plus:
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Full CRM + lifecycle design
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Campaign architecture with a 90-day roadmap
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Analytics setup to track conversion, LTV, and retention
🟣 Best for: Teams with in-house ops support already in place
🏛 Deliverable: A full growth system — mapped, messaged, and built to scale
Booking Clarity Report
$2,500
💼 For brands that need clarity and funnel fixes — without a full engagement.
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🔍 Brand positioning to boost direct bookings
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📄 Booking flow teardown: page-by-page analysis of drop-off and friction
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💬 Copy strategy + upsell map — where to say what, and how to earn more per booking
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🧩 Offer vs. audience scan — identify misalignment and fix messaging gaps
🟢 Ideal for: First-time clients, peak-season pivots, or decision-ready teams
🧠 Deliverable: A 40–50 page founder-ready PDF — sharp, actionable, and built to guide your next move
Not a Team. Not an Agency. A Strategist Who Knows What Drives Bookings.
I’ve built brands, rebuilt funnels, and grown tourism businesses from the inside out.
No presentations. No project managers. No handoffs. No bloat.
I architect the strategy and build the system myself — using AI tools I’ve trained to solve real-world growth problems for tourism brands.
This isn’t theory. It’s what actually moves the needle.
AGENCIES & CONSULTANTS
❌ Bloated teams and layers of PMs
❌ Strategy decks, not working systems
❌ Long timelines, fuzzy ROI
❌ Templates disguised as “frameworks”
❌ Work handed to junior staff or offshore teams
❌ Monthly retainers that bleed budget
✅ One strategist — no layers, no waste
✅ Built from real tourism ops, not slides
✅ Delivered fast, priced flat, built to convert
✅ AI tools trained on your market, not generic data
✅ End-to-end: strategy, build, delivery — by me
✅ One engagement. 90-day roadmap. No lock-in.
An insider’s look at how agencies really work — and why they’re built to bill, not build.
No pitch. No email. Just the truth.
[ Read the Free Report → ]
Trusted by Tourism Operators — and the Brands Behind Them
📍Brands I’ve Helped — From My First Consulting Firm
Prior to its acquisition in 2015
🚀Now working with tour operators, boutique hotel groups, attractions, and tourism boards.
Strategy systems built for tourism brands ready to scale
