Tourism Strategy That Builds Bookings.
No Teams. No Drag. Powered by AI.
For $1M–$25M tour operators and DMOs tired of bloated agencies and slow consultants. I don’t sell execution — just the clearest, most actionable roadmap to drive bookings, revenue, and growth.
I’m Steve Chapman. I’ve led global brand strategy, built and sold a consulting firm — then spent 10 years on the sidelines, thanks to a non-compete. So I did what strategists usually don’t: I built a #1-ranked walking tour company from scratch. No team. No funding. Just clarity, voice, and execution.
Now I work solo — combining big-brand playbooks with AI-driven speed — to help tour operators, DMOs, boutique hotels, and experience brands grow faster, without the usual noise.
No decks. No bloated retainers. Just strategy that drives bookings and builds brand momentum.
What You'll Receive - Free ($270 value)
⚡ Rapid 2–3 day turnaround — delivered as a clear, actionable PDF
🎯 See exactly how your homepage & booking flow compare to industry benchmarks
📊 Grades & 10 customized insights — not a generic checklist
🧭 Optional next steps included, only if you choose
🚀 Powered by AI models trained specifically for tourism and activity operators
— enhanced with human expertise and oversight.
This isn’t theory. These are real strategies, field-tested inside actual tourism brands — with results you can measure, not just admire.
How AI Becomes the Force Multiplier
AI doesn’t replace human insight — it accelerates it.
I can now do in days (solo) what takes a full team months.
My proprietary AI system is trained to find what most marketers miss, guided by my 20+ years inside real tourism businesses.
Not content automation. Not theory. This is how ChapmanGroup.ai sees growth problems others miss — and fixes them fast. Saving you money.
Why most agencies waste your time — from someone who built one. No email. No fluff.
Built for Tour Brands That Move Fast and Skip the Noise
I work with $1M–$25M tour operators, DMOs, attractions, and boutique hotels who want to grow smarter — not add more meetings, agencies, or headcount.
I don’t provide fulfillment — so there’s no incentive to recommend anything you don’t actually need.
If you're the one making the calls — and you actually care if it works — you're in the right place.
No noise. No bloat. Just clear strategy that drives bookings and builds your brand.
Smarter than any agency report we’ve ever paid for.
— DMO partner
🧭 Adventure Tour Brands
“We’re done with OTAs. We need direct bookings.”
🏛️ Tourism Bureaus & DMO's
“We need a message that moves people — and proves ROI.”
🏨 Boutique Hotel Groups
“We’ve outgrown DIY marketing — but agencies slow us down.”
🏺 Attractions or Museums
“Our story is powerful. But our marketing doesn’t show it — or sell it.”
Strategy That Moves.
No Teams. No Lag. No Excuses.
Tourism brands don’t have quarters to waste. You need bookings up, funnels tight, and brand clarity locked — this season.
I’m not a freelancer. I’m not an agency.
I’m your growth architect — with two decades of strategy work, a top-ranked tour company I built from scratch, and AI systems built to cut drag and ship fast.
No upsell. No layers. No wasted motion.
Just strategy that hits — fast, focused, and built to scale.
✅ Strategic Clarity
Tourism-specific growth strategy — built from experience, not theory.
⚡ AI-Speed Strategy Development
Faster insights, smarter messaging, and better decisions — without delays.
🗺️ A Roadmap That Works
Custom growth plans your team can actually run — no fluff, no hand-holding needed.
Curious where you’re losing bookings? 👉 [Booking Clarity Snapshot]
What’s Costing You Bookings — And How to Stop It Fast
The Booking Clarity Snapshot (Free Preview Version of $2,700 Engagement)
A streamlined, insight-rich teardown of your website and booking flow — built to show you what’s leaking revenue and how I work.
It’s a fast, zero-fluff preview of the full $2,700 audit — designed to surface real, fixable issues within 2–3 days. Choose email or a quick call — no pitch, no pressure.
Delivered in 2–3 days. Free. Your choice: email or quick call.
✅ What You’ll Get
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🔍 Homepage + booking path teardown
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🧠 Compared to top tourism UX + strategy standards
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🚫 Fixable friction points clearly flagged
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📄 10 customized insights — practical, prioritized, no fluff
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🤖 Built using my proprietary AI audit workflow
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🚀Enhanced with human expertise and oversight.
📬 Delivered as actionable document, followed by your choice of a no-pressure call or email recap.
($270 value)
What You Get –
The Ultimate Tourism Growth Blueprint
A tactical, custom strategy system — designed to fix what’s broken, scale what works, and leave your team with assets that drive bookings long after I’m gone.
🔹 FOUNDATION
🧠 Audience Insight - Understand exactly who books, when, and why
📢 Brand Positioning - Cut through the sea of sameness with a voice that actually lands
💰 Offer Design - Package, price, and upsell for margin, not mess
🔹CONVERT MORE & KEEP MORE
🔗 Direct Booking Strategy – Reduce OTA drag and grow owned revenue
🔁 Funnel Rebuild - Strip friction, fix flow, convert more browsers
📬 Email & CRM - Automate retention, referrals, and return visits
📊 Growth Dashboard - Track what matters, ignore what doesn’t
🔹 CONTENT & CONNECTION
🗓️ Content Strategy – Build an AI-powered content engine that drives action
📱 Social + Visuals – Create scroll-stoppers that sell, not just “engage”
⭐ Reputation & Reviews – Systemize your 5-star flywheel and own the trust game
🔹 SCALING & SUPPORT
🤝 Partnerships – Turn locals, DMOs, and alliances into booking channels
🗓️ Seasonality Planner – Match messaging to momentum — high and low
📂 Team Handoff – Leave with plug-and-play assets your team can run without me
These weren’t pulled from theory — they were field-tested, booked out, and battle-proven.
Peak Season Doesn’t Wait. Neither Should You.
Tourism doesn’t run on good intentions — it runs on action. Fast, focused, seasonal.
If your funnel isn’t tuned now, you’re already behind.
Most agencies take quarters.
I take weeks.
Most consultants sell slides.
I built a #1-ranked tour brand, scaled travel media, and built the systems behind real bookings — from scratch.
Now I use AI to turn strategy into execution faster than teams can meet about it.
If you’re sitting on potential, let’s turn it into bookings — before the season passes you by.
You don’t need another agency.
You need the blueprint they can’t give you.
Strategy-only. Built for operators, not overhead.
📊 Proven Results:
157% lead growth • 32% YoY revenue increase • 62% increase in direct bookings
Flat Fees. No Retainers. Built for Tourism ROI.
Most agencies charge more because they’re slow and bloated.
Most consultants charge more because they travel.
I don’t do either.
I’ve built top-ranked tour brands and trained AI systems to cut waste and deliver speed.
I know where tourism businesses leak revenue — and I fix it.
Fast. Clean. No fluff.
This isn’t cheap. But it’s far less expensive than wasting another season.
Booking Clarity Report
(Diagnostic Tool)
$2,700
💼 For brands that need clarity and funnel fixes — without a full engagement.
🔍 Brand positioning to sharpen direct bookings
📄 Booking flow teardown — page-by-page friction and drop-off analysis
📉 Conversion friction flagged — fix what’s quietly killing your bookings
💬 Copy strategy + upsell map — where to say what, and how to boost per-booking revenue
🧩 Offer vs. audience scan — uncover misalignment and fix messaging gaps
⭐ Trust signals & review system — build proof that drives bookings
🔗 OTA dependency risks flagged — shift bookings to your owned channels
🟢 Ideal for: First-time clients, peak-season pivots, or decision-ready teams
🧠 Deliverable: A 25–30-page founder-ready PDF — sharp, customized with 40-50 actionable insights, and built to guide your next move
⚠️ Note: This is a diagnostic roadmap, not solutions. You'll know exactly where revenue is leaking — and exactly what to fix — whether we work together after or not. If you choose to upgrade later, the full cost of this report is applied to your Growth Plan.
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The full report is 25-30 pages with 40-50 actionable insights.
Essentials
(Entry Growth Package)
$8,100
💼 For tourism brands that need strategic clarity and fast funnel fixes — built to drive bookings without adding new overhead.
💼 For brands that need immediate clarity and fast funnel fixes — without adding layers or overhead.
🔍 Brand positioning that sharpens your direct bookings
📄 Booking flow teardown — fix friction, drop-off, and conversion blockers
🔗 OTA risk shift — begin moving bookings off third-party platforms
💬 Offer structure & pricing aligned to buyer behavior
🧩 Quick-win messaging & upsell strategy for revenue lift
🟢 Ideal for: First-time clients or pre-peak growth pivots
🧠 Deliverable: A founder-ready roadmap — clear, actionable, and built for immediate execution
Growth Engine
(System Build Package)
$16,200
🚀 For operators ready to build a full-scale growth system that replaces OTA dependence and drives bookings across the full customer lifecycle.
🔍 Everything in Essentials, plus:
📈 Full offer architecture — complete pricing, bundling, and upsell design
📊 Lifecycle marketing system — email, CRM, and re-engagement flows mapped
📉 Conversion optimization applied across every buyer touchpoint
🧩 Content & SEO framework — scale AI-powered content around search intent & buyer questions
🟢 Ideal for: Operators scaling direct bookings and retention
🧠 Deliverable: A full growth system — mapped, built, and ready for team execution
Market Dominator
(Full System + Operational Scale)
$32,400
🏆 For teams ready to operationalize the entire system across CRM, retention, campaign architecture, and metrics.
🔍 Everything in Growth Engine, plus:
🧠 Full CRM & retention system buildout — mapped across entire buyer lifecycle
📊 Full analytics & reporting setup — dashboards tracking revenue, bookings, and lifetime value
📅 Campaign calendar — 90-day seasonal growth and promotion map
🎯 Team training & handoff — build internal execution confidence without ongoing consulting drag
🟢 Ideal for: Operators with operations teams ready for scale
🧠 Deliverable: The full growth platform — architected, operationalized, and built to scale.
Not a Team. Not an Agency. A Strategist Who Knows What Drives Bookings.
I’ve built brands, rebuilt funnels, and grown tourism businesses from the inside out.
No presentations. No project managers. No handoffs. No bloat.
I architect the strategy and build the system myself — using AI tools I’ve trained to solve real-world growth problems for tourism brands.
This isn’t theory. It’s what actually moves the needle.
AGENCIES & CONSULTANTS
❌ Bloated teams and layers of PMs
❌ Strategy decks, not working systems
❌ Long timelines, fuzzy ROI
❌ Templates disguised as “frameworks”
❌ Work handed to junior staff or offshore teams
❌ Monthly retainers that bleed budget
✅ One strategist — no layers, no waste
✅ Built from real tourism ops, not slides
✅ Delivered fast, priced flat, built to convert
✅ AI tools trained on your market, not generic data
✅ End-to-end: strategy, build, delivery — by me
✅ One engagement. 90-day roadmap. No lock-in.
An insider’s look at how agencies really work — and why they’re built to bill, not build. No pitch. No email. Just the truth.[ Read the Free Report → ]
Trusted by Tourism Operators — and the Brands Behind Them
📍Brands I’ve Helped — From My First Consulting Firm
Prior to its acquisition in 2015
🚀Now working with tour operators, boutique hotel groups, attractions, and tourism boards.
Strategy systems built for tourism brands ready to scale
