Proof Before Pitch
Before I offered this strategy to others, I built it where it counts — inside my own brands.
Every framework, funnel, and system you’ll see here was tested in two very different businesses I built from scratch, using my force multiplier — proprietary AI I trained with my 20+ years of experience.
One was physical and local. The other — digital, scalable, and brand-driven.
These case studies show how the strategy flexes:
Lean operators. Scalable product plays. Real revenue. No fluff.
The System Behind These Results
Salida Walking Tours
From Blank Slate to #1 in Colorado
A town of 5,500. No team. No brand. Just curiosity and constraint — and a strategy system that turned a scratch-bult tour into a top-ranked operation.
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Salida Walking Tours Case Study
Built cleaner and faster than anything we got from any agency or consultant.
— Owner, Boutique Hotel
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Selected Past Clients
Before entering tourism, I spent 20+ years building strategy systems for consumer brands — from $5M to $100M+ in revenue.
The same conversion, content, and funnel logic applies.
The difference? Now it’s built specifically for operators and tourism teams.
A $1.4B global brand brought us in to revive sluggish franchise sales across Southeast Asia — Thailand, the Philippines, Singapore, Indonesia, Malaysia, Hong Kong, and China.
We applied our system in-market: sold out an entire country, reignited momentum in stalled regions, and launched the first legally licensed franchises in China.
When the stakes are high, we don’t theorize — we deliver.
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This national startup franchisor needed more than ideas — they needed the engine. We built the entire franchise marketing system from scratch.
New brand. Scalable website. High-performing lead funnel. Discovery Day design. Sales collateral. Full sales architecture.
The result? Nationwide growth — and an acquisition by the industry’s largest player.
A $75M legacy brand, stuck in a multi-year slump. Outdated messaging. 1927-era branding. Systems built for logistics, not growth.
We modernized everything: brand strategy, identity, voice, funnel, and sales ops.
The result? The two strongest years in the company’s nearly 100-year history.
34-page report on why agencies are slow, bloated, and built to bill — no email required.
📍Brands I’ve Helped — From My First Consulting Firm
Prior to its acquisition in 2015
🚀Now working with tour operators, boutique hotel groups, attractions, and tourism boards.
Strategy systems built for tourism brands ready to scale
